How can businesses track member activity through ServiceTitan?

Utilizing the Member Activity History feature in ServiceTitan is an effective way for businesses to track member activity. This feature allows service providers to view comprehensive details about each member's interactions, such as service requests, purchases, and renewals. By having a clear overview of member behavior, businesses can identify patterns, assess engagement, and tailor their services to meet the specific needs of their members. This capability also facilitates better customer relationship management, enabling businesses to follow up on inquiries and improve overall member satisfaction.

In contrast, the other approaches are less efficient or comprehensive for tracking member activity. Spreadsheets for logging interactions may lack real-time updates and can lead to data inconsistencies. Customer feedback forms could provide insights into member opinions but would not track engagement over time. Regular audits of membership records might ensure accuracy but typically focus on compliance and records management rather than active tracking of member interactions.