If the preferred payment method for a membership fails, what happens next?

When the preferred payment method for a membership fails, the system is designed to enhance customer experience and ensure continuity of service by attempting to process the payment using other saved payment methods. This approach provides a seamless resolution, as it minimizes any disruptions to the membership and maintains the relationship with the customer. By automatically attempting alternate payment methods, the system increases the likelihood of successful payment without requiring immediate action from the customer.

This process helps retain valuable customer memberships while also reducing administrative burden, making it a best practice for membership management. Options suggesting cancellation of membership or requiring the customer to actively intervene for payment may not be optimal for customer satisfaction and service retention. Additionally, waiting for a period before reattempting payment could lead to unnecessary delays in service continuity, making the strategy of using other saved payment methods the most efficient and customer-friendly solution.