What action should you take if a customer cancels their Deferred Revenue Membership but later wants to continue their coverage?

When a customer cancels their Deferred Revenue Membership but later expresses a desire to continue their coverage, the best course of action is to resell a new membership while adjusting necessary events. This approach allows the customer to re-establish their membership and receive the benefits they previously enjoyed.

By reselling a new membership, you not only provide them with the option to have coverage again but also ensure that all relevant events associated with their past membership are properly accounted for or adjusted. This proactive approach fosters good customer relations and ensures a seamless experience for the customer, aligning with the best practices for customer service in managing memberships.

The other options may not sufficiently address the customer's needs or may misalign with company protocols regarding memberships, making them less appropriate for fostering customer retention and satisfaction.