What is a common outcome of higher customer satisfaction scores within a membership program?

Higher customer satisfaction scores within a membership program typically lead to increased customer retention. Satisfied customers are more likely to continue their memberships as they perceive value in the services provided. When customers feel their expectations are met and their needs are addressed, they develop loyalty towards the brand, which can significantly enhance retention rates. Retaining existing members is often less costly than acquiring new ones, making customer satisfaction not only crucial for loyalty but also beneficial for the overall financial health of the membership program.

In contrast, choices that suggest negative outcomes, such as decreased membership sign-ups or lower engagement levels, do not align with the positive correlation between satisfaction and retention. Similarly, the idea of more uncovered fees contradicts the benefits of high satisfaction, as customers who feel valued are less likely to perceive fees as hidden or excessive.