What is an effective method to inform existing members of new benefits?

Using personalized communications like emails or newsletters is an effective method to inform existing members of new benefits because it allows for targeted messaging tailored to the specific interests and needs of the members. Personalization increases engagement, ensuring that members feel valued and informed about how new benefits directly impact them.

Emails and newsletters can be customized to include relevant information that resonates with different segments of the membership base, making the communication more effective than generic posts or limited updates. Additionally, this approach has the benefit of being easily trackable, allowing organizations to assess engagement through open rates and click-through rates, further refining their communication strategies.

In contrast, generic social media posts may reach a broader audience but lack the personal touch that fosters loyalty and connection. Regular website updates alone may not effectively reach all members, especially those who do not visit the site frequently. Solely relying on push notifications can lead to members missing important information if they have disabled alerts or do not use the app regularly. Therefore, personalized communications emerge as the most effective strategy.