What is the effect of adding a 10% discount on "All Services" in a membership type?

Adding a 10% discount on "All Services" within a membership type means that every service covered under that membership will see the applied discount reflected in the invoice. This discount applies universally to all eligible line items related to services in an invoice, significantly affecting the total amount due.

As a result, when a customer who is a member avails themselves of services, the system calculates the total cost and deducts 10% from every applicable service line item, promoting the value of the membership and encouraging usage of the services offered.

The notion behind this strategy is to incentivize members to utilize the service offerings more frequently, thereby enhancing customer satisfaction and retention. The implementation of such discounts is designed to benefit the customer by lowering their overall costs and helping the company build loyalty.