What is the main goal of sending renewal reminders to members?

The main goal of sending renewal reminders to members is to ensure customers are aware of their renewal. These reminders serve as a prompt for members to renew their memberships before they expire, which helps maintain customer retention and continuous service delivery. By keeping members informed about their upcoming renewal, businesses can foster a sense of engagement and commitment, encouraging members to take action and continue enjoying the benefits that come with their membership.

Additionally, while informing members about service changes, highlighting new pricing tiers, or encouraging referrals may have their own value, they do not align as closely with the primary purpose of renewal reminders. The direct focus of these communications is to remind members about the imminent renewal, making option B the most accurate representation of the goal.