What is the role of membership levels in ServiceTitan?

Membership levels in ServiceTitan serve an essential role by segmenting services and benefits based on customer tiers. This means that different levels of membership provide varying degrees of access to services, discounts, and exclusive benefits tailored to the needs and loyalty of the customer. By categorizing customers into tiers, companies can create a more personalized experience, incentivizing customers to engage with the business more frequently and increasing customer retention.

This tiered structure helps businesses to target marketing efforts more effectively and promote higher levels of engagement from members, who may feel more valued and understood because of the specific benefits they receive based on their membership level. Thus, membership levels are crucial for both managing customer relationships and driving business growth through finely tuned service offerings.