What metrics are useful for tracking membership engagement in ServiceTitan?

Tracking membership engagement in ServiceTitan involves multiple dimensions that provide a comprehensive view of how members are interacting with the service. The choice that includes membership retention rates, number of active members, and engagement frequency is particularly insightful because it encompasses key indicators of engagement:

1. Membership Retention Rates reflect how well the company is maintaining its current member base. High retention rates are indicative of satisfied members who value the service, which is a direct measure of engagement.

2. Number of Active Members gives insight into how many members are actively participating in the program. This metric helps to identify engagement levels within the membership base and highlights potential areas for improvement.

3. Engagement Frequency measures how often members utilize the services offered through their memberships. By tracking this, the company can assess whether members are finding value in the offerings and adjusting approaches accordingly to enhance participation.

Together, these metrics form a holistic view of membership engagement that allows organizations to strategize effectively on how to retain and engage members over time. In contrast, focusing solely on the number of service calls, total revenue from memberships, or the percentage of new memberships each month provides fragmented insights that do not capture the depth of member engagement.