When you renew a customer's membership, when is the start date typically set?

The start date for a renewed membership is typically set to the day after the original membership's expiration. This ensures continuity in the service provided to the customer, allowing them to maintain their benefits without any gaps in coverage. By setting the renewal date this way, customers can enjoy uninterrupted service, which is a key aspect of membership programs aimed at fostering customer loyalty. It also simplifies the administrative process, as the system can automatically adjust the timelines for renewal based on the expiration date.

Setting the start date on the day after expiration helps prevent confusion regarding the customer's current status and benefits. If a member were to renew on the same day as cancellation or the day before expiration, it might lead to complications regarding their entitlement to the services during what could be seen as a transition period. Thus, adhering to this consistent policy provides clarity to both the business and the customer, making it an important procedure in membership management.