Which functionality helps ServiceTitan track the effectiveness of membership referral programs?

The functionality that helps ServiceTitan track the effectiveness of membership referral programs is the referral tracking and attribution tools. This feature is specifically designed to monitor and analyze how effective referral campaigns are in generating new memberships. With these tools, businesses can identify which referrals are driving the most sign-ups and track the subsequent engagement of those new members.

By attributing new membership acquisitions to their respective referral sources, companies can measure the success of different marketing strategies and promotions, allowing them to optimize their referral programs over time. This data-driven approach ensures that businesses can focus their efforts on the most effective channels, enhancing their overall marketing effectiveness and customer acquisition strategies.

Other options like website analytics provide insights about website traffic and user behavior, but they do not specifically measure referral program performance. Point-of-sale integration is more related to transaction processing rather than referral tracking. Customer service management, while important for customer interactions, does not directly connect to the effectiveness of referral programs. Thus, referral tracking and attribution tools are uniquely focused on measuring and improving referral program outcomes.