Which of the following is a key performance indicator (KPI) for assessing membership success?

Membership sales and renewal rates are vital key performance indicators (KPIs) for assessing membership success because they directly reflect the effectiveness of the membership program. Analyzing these metrics allows businesses to gauge how well they are attracting new members and retaining existing ones. High sales rates suggest successful marketing and program offerings, while strong renewal rates indicate that members find value in the services provided, which is crucial for ongoing profitability and sustainability of the membership model.

In contrast to this, company expansion rates, employee satisfaction scores, and inventory turnover, while potentially useful metrics in a broader business context, do not specifically measure the effectiveness of a membership program. Company expansion rates focus on organizational growth rather than consumer engagement with memberships. Employee satisfaction scores reflect internal company health and morale, and inventory turnover deals with product sales efficiency, all of which are important but not directly tied to the success of memberships.